Lead Magnets: Why Email Courses Work Better

Last year, I ran a simple experiment to test an idea for a front-end product that had not yet been created using an email course.

I promoted the email course with one Facebook ad and a budget of around $30 for a few days.

The result?

512 leads. Out of the 512, 10 paid upfront for the product.

It’s a small win but the experiment worked.

So why did the experiment work?

You could say the ad played a part, and you’d be right.

But the real game changer was the lead magnet i.e the email course

There are 4 reasons why email courses work better than one-time free downloads

👉 1. Trust: With an email course, you build trust and credibility faster with your prospects by educating them for free

👉 2. Quality Leads: an email course educates your prospects about what your business sells and can offer them. The more they know, the better qualified they are as leads.

👉 3. Multiple Touchpoints: email courses offer multiple interactions with subscribers, unlike conventional lead magnets.

This consistent engagement keeps your brand top-of-mind and boosts the conversion rate.

👉 4. Conversion: Studies show that prospects are 131% more likely to buy from a brand immediately after engaging with early-stage, educational content.

✅ Takeaway: start using email courses. They work better than one-time downloads that many prospects download and never use.

🎀 Giveaway 🎀

I created a free email course to show you how to generate better quality and more leads using an email course.

The blueprint in the email course is the exact one I used in the experiment I referenced earlier.

The email course is quite short.

I only made it a 5-day course so you have time to execute what you learn after each lesson.

Click here to get the email course: https://bit.ly/3XTbVUH