NEW: Introducing the new Plaqad.com
I’m excited to announce that we have just developed a first-of-its-kind platform for PR and MarComs — Plaqad.com.
The new Plaqad.com completely automates the entire marketing and PR campaign workflow from talent discovery and engagement to execution, tracking and reporting.
The new Plaqad.com houses two innovative products: PlaqadM and PlaqadIQ.
PlaqadM is our end-to-end talent marketplace and analytics platform complete with a robust rating and reviews feature and vendor management and billing system to help you run your marketing and PR campaigns on a single platform without having to combine multiple tools and software.
PlaqadIQ, on the other hand, is for brand managers, marketers and individuals who simply want to track their social campaigns and pages on Instagram, Twitter, and Youtube.
We are also working to integrate with more social media platforms like TikTok, Snapchat etc. With PlaqadIQ, you can track your campaign hashtags and keywords and download a customized report on your campaigns.
For the past three years, we have worked with over 100 brands and agencies, more than 15,000 influencers, content creators and publishers as well as owners of media inventories, who have successfully placed over 25,000 pieces of content on social and web platforms across four continents.
We have also directly paid out about $1,000,000 on hundreds of campaigns to members, effectively helping them to monetize their content, platform and influence.
This has afforded us a unique perspective on the common issues they face which have led to questions like:
- Why do marketers have to combine multiple marketing or PR tools to run a single campaign? Why can’t one run an entire campaign on a single platform?
- How do we quickly and easily find the best talent especially influencers, creators and publishers to collaborate with?
- Why do we have to pay dollars for a marketing tool in Nigeria? Why can’t we just pay in Naira and save cost?
- How do marketers and brand managers effectively collaborate and build trust with say social media influencers to ensure campaign deliverables and compensation work for both parties?
These and many other “whys” have led us to build a solution for the market.
We think the entire campaign management process can be automated and you should be able to run a campaign no matter how complex, on a platform from the beginning to the end — discovery, hiring talent, execution, tracking and measurement, reporting, payment. reviews and rating etc seamlessly.
We also think you should be able to pay in Naira or any local currency to use the marketing tools you need for your campaigns. It’s why we have built a robust platform that helps you do all these and more.
With Plaqad end-to-end marketing platform, you can:
- Discover and hire service providers like influencers, creators and publishers
- Syndicate your content across blogs, websites, social sites and other media platforms
- Collaborate with and manage your brand influencers and creators
- Monitor your brand mentions and those of your competitors
- Monitor and track your pages on Instagram, Youtube, and Twitter with integration with more social media platforms in the works.
- Enjoy integrated billing and vendor management
- Track and measure your campaign hashtag and keyword with all the key metrics that matter on Instagram, Youtube, and Twitter with more social media platforms in the works.
- And many more.
Starting today, we are opening up the platform to users including brands, agencies, individuals and service providers to test drive at no cost for at least two weeks. Visit Plaqad.com to sign up.
Please share your feedback with us on your experience and what you’d like to see on the platform. Or taken out. Our goal is to build a platform that you will find very useful and makes your life a lot easier.
So be on the lookout for new features every week as we build out what we hope will become the world’s most robust marketing platform to cater to your needs.
It’s indeed a daunting task, and maybe crazy too, but it is one that must be done and that’s a mission we have taken on.
Everything we have done in the last three years has been about giving every individual and brand a voice in the marketplace by opening up access to quality talent and tools and automating the entire process of executing PR and marketing campaigns.
Plaqad levels the playing field, giving every brand including SMEs the ability to connect to quality service providers regardless of budget, location, and size.
The new platform is now open to early users to test as we continue to fine-tune and roll out new features. You can test-drive it by signing up on Plaqad.com.
If you’d like to reach me, feel free to email me at gbenga@plaqad.com.
