People buy at their level (of expertise) or above not below.
People buy at their level (of expertise) or above not below.
You will more likely buy a service recommended by an expert you consider to be at your level or above…
Than the one you feel does not know as much as you do about a subject.
So next time you decide to work with a B2B influencer, ask yourself if your audience sees them as that expert.
How an amateur influencer marketer tries to find a B2B influencer and how an expert does it are different.
Amateur: how many followers does the influencer have?
Expert: does the influencer have a relevant audience?
Summary: quality over quantity.
A smaller but relevant audience holds more value for your brand than a large, diluted audience.
There are 8 B2B influencers in your industry you should consider working with…
That your competitors are probably not aware of.
Want to know? Here they are:
- Podcasters
- Authors
- Keynote Speakers
- Entrepreneurs
- Bloggers
- Researchers
- Thought Leaders
- Top employees
So…
Spend a few minutes today to compile a list of people…
And you would have solved half of your trouble finding suitable B2B influencers.
Did I leave out any? Drop it in the comments.