People buy at their level (of expertise) or above not below.

People buy at their level (of expertise) or above not below.

You will more likely buy a service recommended by an expert you consider to be at your level or above…

Than the one you feel does not know as much as you do about a subject.

So next time you decide to work with a B2B influencer, ask yourself if your audience sees them as that expert.

How an amateur influencer marketer tries to find a B2B influencer and how an expert does it are different.

Amateur: how many followers does the influencer have?

Expert: does the influencer have a relevant audience?

Summary: quality over quantity.

A smaller but relevant audience holds more value for your brand than a large, diluted audience.

There are 8 B2B influencers in your industry you should consider working with…

That your competitors are probably not aware of.

Want to know? Here they are:

- Podcasters
- Authors
- Keynote Speakers
- Entrepreneurs
- Bloggers
- Researchers
- Thought Leaders
- Top employees

So…

Spend a few minutes today to compile a list of people…

And you would have solved half of your trouble finding suitable B2B influencers.

Did I leave out any? Drop it in the comments.