Who is A Creator in 2024?
I started working with creators in 2017.
In 2018 I cofounded a company to connect creators with brands. In 4 years we helped influencers earn over $1.5 million from brand campaigns.
I no longer run the company today day to day but I still work with creators.
However, today the definition of who a creator is has become broader.
While a “creator” used to mean “a social media influencer” a few years ago, today a creator is anyone who:
(1) is an expert with great knowledge in a specific area
(2) creates and shares content, especially online
(3) is building an audience or a tribe, especially online
So a creator can be a working professional, a business owner, a social media influencer, a teacher, a college professor, etc.
If you’re an expert in any area: you have a skill that solves a problem and leads to a transformation of some kind, you are a creator.
If you create content to share that knowledge or expertise, you’re a creator.
If you’re building an audience, your own little tribe, you’re a creator.
But how do you make money as a creator?
Creators can not rely only on brand campaigns to make money if they want to make a lot of money and be financially free.
There are many ways creators can make money but I’ve found these five as the best ways to do so. I call them the 4C1D framework.
- 4Cs: Community, Courses, Consulting, and Coaching
- 1D: Digital products e.g. ebooks, templates, etc.
I break this framework down in my new online community.
If you’d like to diversify your income and monetize your knowledge, content, and audience, I’m offering a few people access to the Launch Station community.
The community is on Discord.
This is what you’ll get in the community:
- Supportive community: a committed group of individuals on the same journey as you.
- Resources: PDFs, worksheets, outlines, templates, checklists, etc.
- Short courses and tutorial videos
- Monthly group coaching calls
- Plus more…
I intend to limit the membership to 50 members. So once we hit this number we’ll stop accepting new members.
I may open it to more people later but there are no guarantees.
So if you’re interested, click this link to join: https://discord.gg/NVwasAKfQd
